On the way home from work in 2004 Michelle Romero did something most women have done - she spilled on her favourite handbag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. Not to be deterred by her lack of sewing skills, Michelle grabbed her super glue and scrap fabric, took apart the stained bag, and made the very first prototype. With her rough creation in hand, Michelle set out on a mission to bring to life the Miche Bag®.
The first samples were tested personally by Michelle and her friends. They loved changing the Shell each day to match their outfits without the hassle of changing the contents from their bag. They also love the convenience the Shells provide by stacking 10 Shells in the space of what two small handbags would use. It quickly created excitement among family and friends, who continue to provide a wide variety of ideas for Shells they would love to have. Many new products and ideas are being developed with the endless possibilities of the Miche Bag®. And to think, it all started with a spill!